01 · affiliate
Launch a partner website
Programmes, tracking, GEO checks, disclosure and the commercial questions to solve before traffic goes live.
Start with affiliate reviews →Ludo's Webmaster Academy
Learn the decision, not just the term.
Short practical routes for people building iGaming content, partnerships, CRM and product workflows. Each lesson should answer a question a webmaster can use in the next meeting or release.
Ludo's rule: a definition is only useful when it changes what you check, publish, measure or refuse to claim.
Choose a route
Four foundations for a serious iGaming website.
02 · SEO
Build content people can trust
Search intent, source discipline, comparison pages, update ownership and transparent commercial labels.
Open SEO notes →03 · CRM
Understand retention data
Identifiers, attributes, events, segmentation, triggers, measurement and responsible-contact boundaries.
Open CRM review →04 · product
Choose a launch model
White label, turnkey, platform, affiliate system and game integration: know where each responsibility begins and ends.
Read launch notes →First lessons
What Ludo is teaching first.
CRM basicsRead
Identify, Track and profile attributes
How a current user state differs from a historical action — and why that distinction controls your segments and triggers.
Affiliate basicsRead
What a public affiliate page does not prove
Application availability, commercial approval, GEO rights and traffic rules are separate things. Learn the questions before publishing an offer.
Content integrityRead
Separate a fact, a vendor claim and an editorial conclusion
The smallest editorial standard that keeps a catalogue useful as it grows.